Yoplait Yogurt's Save Lids to Save Lives promotion benefiting the Susan G. Komen Breast Cancer ...

Yoplait Yogurt's Save Lids to Save Lives promotion benefiting the Susan G. Komen Breast Cancer Foundation is an example of:
 a. sponsorship marketing.
 b. charity sponsorship.
 c. cause-related marketing.
 d. proactive MPR.

Question 2

A factor that would ordinarily result in a longer marketing channel is:
 a. a product with a low level of technical complexity.
 b. a high level of geographic concentration of customers.
 c. the manufacturer's desire to control the channel.
 d. the product's need for specialized knowledge, technical information, and regular service.

Question 3

A marketer was interested in testing different levels of discounts to offer consumers in a coupon, so an experiment was conducted with three different coupon offers: 50, 75, and 1.00 . Subjects were randomly assigned to one of the three treatment levels and were given a coupon with that specific discount. They were then asked how likely they were to use the coupon. Which type of experimental design does this represent?
 a. single-block design
 b. completely randomized design
 c. discounted design
 d. single factor design

Question 4

Pepsi paid millions of dollars to be the official sponsor of the SuperBowl. However, commercials for Coca-Cola also ran during the telecast. Coca-Cola used what form of PR to suggest sponsorship of the event?
 a. Event Sponsorship
 b. Ambush Marketing
 c. Advantage Marketing
 d. Implied Sponsorship

Question 5

Laura Scholar, channel manager at Made2Work(M2W), a industrial gears supplier, considers the variables that impact the selection of a marketing channel for their new brand of supplies. Laura needs to look into all of the following except:
 a. product characteristics.
 b. the size of the producer and competitive environment.
 c. legal and liability issues.
 d. market factors.

Question 6

Which type of test-market attempts to reproduce the atmosphere of an actual retail store with visually compelling images appearing on a computer screen?
 a. controlled test-market
 b. virtual-reality simulated test-market
 c. nontraditional test-market
 d. advanced test-market

Question 7

If engine oil company Quaker State decides to sponsor NASCAR's Winston Cup race, Quaker State is utilizing:
 a. event sponsorship.
 b. cause-related marketing.
 c. proactive MPR.
 d. reactive MPR.

Question 8

Ample Computers decided to revise their marketing strategy to use various channels available in the market. Apart from exclusive dealerships, Ample computers are now sold through telemarketing, online stores, multibrand retailers, and tele-shopping channels. This is an example of:
 a. reverse marketing channels.
 b. home marketing.
 c. dual distribution.
 d. scrambled merchandising.