Those point-of-purchase presentations that last for more than six months are known as permanent long-term displays.
Indicate whether the statement is true or false
Question 2In the B2B marketplace, segmentation based on the precise way in which the business will use the product is called:
a. segmentation by purchasing situation.
b. segmentation by customer type.
c. end-use application segmentation.
d. segmentation by demographic characteristics.
Question 3A consumer who is given a bar-coded card to present to the checkout clerk at a store so that his or her purchases can be recorded is participating in a scanner-based consumer panel.
Indicate whether the statement is true or false
Question 4The overarching goal of sales promotions is to create a price orientation where consumers wait for the deal that best suits their needs.
Indicate whether the statement is true or false
Question 5Which type of segmentation is Zardo practicing when it divides its customers into categories such as small business, large business, government, and not-for-profit institutions?
a. End-use
b. Customer type
c. Demographic
d. Purchase category
Question 6One way to monitor Web site traffic is to track page views, which are the number of links on a single page of a Web site a visitor clicks on.
Indicate whether the statement is true or false
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