Tasha and her mother were shopping at a regional mall and were stopped by a researcher requesting them to participate in a research interview. What type of interview is this known as?
a. mall intercept interview
b. shopping mediated interview
c. in-service interview
d. on-the-spot interview
Question 2During the 15- minute period between 7:30 and 7:45 AM, WKSS averaged 12 of the total radio audience in its listening area. This is a measure of ____.
a. cume
b. average quarter-hour persons
c. average quarter-hour rating
d. average quarter-hour share
Question 3When Online Money for Mothers was accused of phishing, it meant that the company was:
a. looking through options found in an Internet search inquiry.
b. using pop-ups that direct users to other Web sites.
c. violating the PHISHING (Providing Heightened Internet Security by Heeding Internet Navigation Guidelines) guidelines.
d. trolling for personal data by posing as a legitimate Web site familiar to the user.
Question 4Opportunity for feedback and clarification is an advantage of which method of communication with respondents?
a. mail survey
b. Internet survey
c. personal interview
d. kiosk survey
Question 5Which category of radio transmission could be hurt by a recent court ruling that will allow them to prevent certain applications from hogging capacity?
a. syndication
b. AM versus FM
c. Internet
d. networks
Question 6COPPA is a U.S. law that:
a. requires Web sites targeting children under the age of 13 to obtain verifiable parental consent before collecting data about the children that could be used to identify them.
b. defines the amount of bandwidth allowed to business websites in order to reduce Internet traffic and network jamming during peak usage hours.
c. deals with legal claims regarding distribution and delivery of goods sold or purchased over the Internet.
d. stands for Collective Online Personal Privacy Agenda, an activist group focusing on prevention of privacy infringement through the Internet.
Question 7Respondents are less likely to provide honest answers to sensitive questions on Internet surveys.
Indicate whether the statement is true or false
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