Researchers rarely use data provided by the U.S. government due to its lack of accuracy and quality.
Indicate whether the statement is true or false
Question 2In ads for the new Lexus luxury automobile, they feature the fact that the headlights can actually illuminate around corners. This type of ad attempts to link a key attribute to the brand name.
Indicate whether the statement is true or false
Question 3Students seeking interviews with specific employers or in certain geographic locations are advised to:
a. wait for a company's job advertisement before applying elsewhere.
b. go directly to the employer's or region's Web site to learn of available positions.
c. send an email to the company requesting for information on available positions.
d. consult the leading human resource consultant to gather more information.
Question 4External data are generated or recorded by an entity other than the researcher's organization.
Indicate whether the statement is true or false
Question 5Point-of-purchase branding does not help support a brand recall message objective.
Indicate whether the statement is true or false
Question 6Fuller Stores contributes to local scholarships and community programs at Morristown, Tennessee. Which type of behavior is Fuller Stores exhibiting?
a. Relationship marketing
b. Green marketing
c. Social responsibility
d. One-to-one marketing
Question 7Neural networking involves mining data to look for patterns identifying who is likely to be a valuable customer.
Indicate whether the statement is true or false
Question 8In writing our creative brief, which question do we answer so that we can connect target and brand in the most compelling way?
a. Who are we talking to?
b. What is the tonality of the advertising?
c. What is the product or service?
d. What one thing do we want them to believe?
Question 9Which of the following is not one of the primary marketing functions?
a. Facilitating
b. Servicing
c. Physical distribution
d. Exchange
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