Researchers use the past to predict the future. (True or false?)

Researchers use the past to predict the future.
 
 Indicate whether the statement is true or false

Question 2

Of the two positioning decisions to be made, the positioning of a brand relative to the other brands a firm markets is known as external positioning.
 
 Indicate whether the statement is true or false

Question 3

Money is not a source of conflict between marketing management and marketing research.
 
 Indicate whether the statement is true or false

Question 4

International advertising occurs when an ad is used worldwide with only minor changes.
 
 Indicate whether the statement is true or false

Question 5

Outstanding research professionals often have trouble delegating responsibility.
 
 Indicate whether the statement is true or false

Question 6

The way a consumer interprets an ad is often wholly incompatible with the way the company wants consumers to see the ad.
 
 Indicate whether the statement is true or false

Question 7

A system support analyst provides technical assistance, such as running computer programs and manipulating data to forecast sales, to the manager of decision support systems.
 
 Indicate whether the statement is true or false

Question 8

A research analyst is responsible for client contact, project design, preparation of proposals, selection of research suppliers, and supervision of data collection, analysis, and reporting activities.
 
 Indicate whether the statement is true or false

Question 9

A research supplier that specializes in just data processing is called a full-service research company.
 
 Indicate whether the statement is true or false

Question 10

The rules for interpreting, categorizing, recording, and transferring the data to the data storage media are called:
 a. codes.
 b. symbols.
 c. edits.
 d. analyses.