A mechanical device can identify where a subject looks during television commercials is called a(n) ...

A mechanical device can identify where a subject looks during television commercials is called a(n) ____________________ monitor.
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Question 2

Nielson Media Research estimates national television audiences using ____________________.
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Question 3

A consumer uses a special ID card whenever he purchases items from the supermarket, allowing purchase behavior to be linked to household demographics. The consumer is participating in a(n) ____________________ panel.
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Question 4

A(n) ____________________ is the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to the company's Web site.
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Question 5

The systematic study of the words used in a magazine ad is an example of ____________________.
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Question 6

When a researcher creates an artificial situation in order to observe the reactions of a subject in that type of situation, the researcher is engaging in ____________________ observation.
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Question 7

The distortion of measurement resulting from the cognitive behavior or actions of a witnessing observer is referred to as ____________________ bias.
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Question 8

The time it takes a subject to make a choice between the appeal of two advertisements is a type of ____________________.
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Question 9

Observation that involves watching and recording what naturally occurs, without creating an artificial situation, is called ____________________ observation.
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