A device that controls the amount of time a subject is exposed to a visual image is called a _____.
a. tachistoscope
b. pupilometer
c. focalscope
d. rotoscope
Question 2Detailed and comprehensive tables should be presented in the appendix of the research report.
Indicate whether the statement is true or false
Question 3The BCG matrix uses which two of the following measures?
a. market share and market growth c. market growth and cost
b. market share and market status d. market growth and decline
Question 4When an experiment is conducted on the premises of the research organization, this is an example of a _____.
a. static group design
b. laboratory experiment
c. field experiment
d. controlled store test
Question 5The limitations of the research study should not be discussed in the research report.
Indicate whether the statement is true or false
Question 6Which of the following is a commonly used model used to select the best mix of businesses or SBUs to maximize the long-term earnings growth of the firm?
a. BCG c. multifactor
b. GE d. multiextended
Question 7In which type of experiment does the researcher have more complete control over the research setting and extraneous variables?
a. factorial
b. controlled
c. field
d. laboratory
Question 8The results section of a research report should include summary tables and charts.
Indicate whether the statement is true or false
Question 9Which of the following are the two most popular portfolio models accepted in corporate strategy literature?
a. BCG and multifactor c. multifactor and GE
b. BCG and multiextended d. GE and BCG
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