Respondents are presented with the statement: People who watch football on television are __________, and asked to fill in the blank. This is an example of a ____.
a. word association test
b. concept test
c. case study
d. sentence completion test
Question 2Organizations are putting less emphasis on information technology to help them become more competitive, innovative, and adaptive, relying more on supply chain innovations.
Indicate whether the statement is true or false
Question 3Endogenous constructs are the latent variable equivalent of dummy variables.
Indicate whether the statement is true or false
Question 4All of the following are advantages of semi-structured interviews EXCEPT for the ____.
a. ability to address more specific issues
b. often easier interpretation of responses
c. ability to administer questions without an interviewer
d. high degree of scrutiny
Question 5Information must be real-time, not just current.
Indicate whether the statement is true or false
Question 6Exogenous constructs are the latent variable equivalent of independent variables.
Indicate whether the statement is true or false
Question 7Hank, a researcher, is discussing football fan behavior with a respondent. His approach is almost completely unstructured, and he enters into a discussion with few expectations. Hank's primary goal is for a respondent to tell him about his or her experience as a football fan, after which he will try to derive meaning from the dialog. Which qualitative research technique is Hank using?
a. conversation
b. focus group
c. depth interview
d. case study
Question 8It has been said that information is the lifeline of business, driving effective decisions and action. Quality of information is less and less important, given advances in technology..
Indicate whether the statement is true or false
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