All of the following are types of marketing research EXCEPT ____.
a. exploratory marketing
b. selective marketing
c. descriptive marketing
d. causal marketing
Question 2All of the following may be considered part of the class known as question marks EXCEPT
a. products in development.
b. products entering a different market.
c. new technologies.
d. products with a small share in a non-growing market.
Question 3The variate is a mathematical way in which a set of variables can be represented with one equation.
Indicate whether the statement is true or false
Question 4Over the past two years, home values have been decreasing. This is an example of a(n):
a. symptom
b. ambiguous situation
c. descriptive hypothesis
d. causal inference
Question 5Because Brand X has a low market share in a high growth industry, it is classified as a
a. question mark.
b. star.
c. cash cow.
d. dog.
Question 6Multivariate statistical analysis permits the researcher to consider the effects of three or more variables at the same time.
Indicate whether the statement is true or false