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revmitchell revmitchell
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2 years ago
Compare and contrast push marketing and pull marketing. What types of marketing strategies are used with each?
Textbook 

Sports Marketing


Edition: 1st
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Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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2 years ago
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Pull strategy involves pulling the product through the channel by creating end-user demand. Strategies that can be used are advertising, public relations, sales promotions, direct marketing, targeted promotions, and digit media. Push marketing involves pushing a product through the channel. Personal selling is the primary communication method used.
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A year ago
Had a very difficult time with this question, ty for helping me
Sports Marketing (Fetchko, Roy, Clow)
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