Big data is large quantities of data taken from a single source. (True or false?)

Big data is large quantities of data taken from a single source.
 
 Indicate whether the statement is true or false

Question 2

Marketing research is tremendously
 a. rigid.
  b. flexible.
  c. confusing.
  d. difficult.

Question 3

The portion of dependent variable variance left over after the predictor variables are included in a model intended to represent Y is ____.
 a. white noise
  b. residual
  c. correlation
  d. covariance

Question 4

Area test markets are used frequently because they are inexpensive and easy to set up.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Timeliness means that the data are not more than a few years old.
 
 Indicate whether the statement is true or false

Question 6

Which is NOT one of the steps in the marketing research process?
 a. seeking customer relationship management databases
  b. defining the market research problem
  c. data collection and analysis
  d. reporting of the results

Question 7

Which VIF value would cause a researcher to suspect multicollinearity?
 a. 0.0
  b. 0.5
  c. 1.0
  d. 5.0

Question 8

Showing company marketing information to customers helps clarify the image of the products and allows the company to get feedback on the marketing information itself.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

Relevant data are facts about things that cannot be changed.
 
 Indicate whether the statement is true or false

Question 10

Marketing information should be gathered __________ so the company can be in the know and poised for action.
 a. quarterly
  b. annually
  c. constantly
  d. every 2 years

Question 11

Which effect occurs if multiple predictor variables are strongly correlated with each other?
 a. multicollinearity
  b. heteroskedasticity
  c. enodgeneity
  d. dependency