A conjoint study is run to understand how consumers make trade-offs, such as choosing between ...

A conjoint study is run to understand how consumers make trade-offs, such as choosing between features and price.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In a correlation matrix, the correlations in the main diagonal are all equal to ____.
 a. -1.00
  b. 0
  c. +0.50
  d. +1.00

Question 3

In the real world, companies do not use a purely bottom-up or top-down marketing process.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

A company that employs a total quality strategy must evaluate itself through the eyes of the ____________________.
 Fill in the blank(s) with correct word

Question 5

Conjoint analyses will help uncover the attributes that are most valued by consumers and provide guidance as to the attribute values to combine for optimal product design.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

The standard form for reporting observed correlations among multiple variables is the ____.
 a. correlation matrix
  b. contingency table
  c. Pearson grid
  d. inverse table

Question 7

Bottom-up is sometimes also called inside out..
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

One of the goals of marketing is to establish a long-term relationship with customers so that they continue to purchase the organization's products in the future. This is known as ____________________.
 Fill in the blank(s) with correct word