A fast food chain studies traffic patterns and population density patterns in order to select sites ...

A fast food chain studies traffic patterns and population density patterns in order to select sites for future restaurants. Which type of research is being performed?
 a. pricing research
  b. distribution research
  c. promotion research
  d. product research

Question 2

Clustering techniques can process no more than two variables at the same time.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Standardized variables are generated by subtracting the mean of a variable from each observation and multiplying the result by the standard deviation of that variable.
 
 Indicate whether the statement is true or false

Question 4

Explain how a brand is different than a product.

Question 5

An organization is attempting to decide whether to add home delivery to its customer service options. Which type of research would be most effective?
 a. promotion research
  b. pricing research
  c. distribution research
  d. product research

Question 6

Clustering methods form smaller groups of similar data.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Standardized variables are often called G-scores.
 
 Indicate whether the statement is true or false