How is the role of supply chain professionals evolving? What skills will managers need in the future to succeed in this profession?
Question 2When a consumer does not have much personal experience with a realtor (e.g., a first-time home buyer), he will form expectations from
a. an extrapolation of past experiences with professional service providers.
b. newspaper articles.
c. his last visit with his doctor.
d. an extrapolation of past experiences with service industry staff.
Question 3A true global brand carries one brand name and logo, anywhere it is offered, and it is available in most world markets.
a. True
b. False
Indicate whether the statement is true or false
Question 4What special challenges and opportunities are presented for reverse flows by globalization?
Question 5Which design has unequal numbers of subjects per experimental cell?
a. balanced experimental design
b. unbalanced experimental design
c. incomplete experimental design
d. pseudo-experimental design
Question 6The most trusted source of expectations is
a. word-of-mouth.
b. a consumer's own experience.
c. friends.
d. family.
Question 7In which design are approximately an equal number of subjects exposed to each combination of treatment levels?
a. balanced experimental design
b. unbalanced experimental design
c. incomplete experimental design
d. pseudo-experimental design
Question 8Ingredient branding is the primary form of line extension in which one company and its product is the primary host and another company and its product add value to the host product.
a. True
b. False
Indicate whether the statement is true or false
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