Distinguish between a value stream and a waste stream for reverse flows.
Question 2Susan visits the office of a local attorney to have a will drawn up. She has never hired an attorney before, but thinks that this particular attorney is doing a good job based on his professional demeanor and fancy office. Susan's hiring of the attorney is best described as a __________ purchase.
a. qualitative
b. search
c. experience
d. credence
Question 3In which artifact are observed effects due to awareness of the treatments rather than a genuine response to the treatments?
a. instrumentation
b. history
c. attrition
d. demand
Question 4An example of deepening brand extensions is Oscar Meyer selling hot dogs that are different lengths.
a. True
b. False
Indicate whether the statement is true or false
Question 5Why is sustainability such a complex and challenging issue for organizations? How can they simplify these challenges from a supply chain perspective?
Question 6Evan visits a travel website to book a trip to Europe. While he is fairly certain he has selected good flights and exciting destinations, he cannot fully evaluate his trip until he actually arrives. The components of Evan's trip can best be described as __________ goods.
a. qualitative
b. search
c. experience
d. credence
Question 7In which of the following are experimental subjects exposed to multiple treatment combinations in the same experiment?
a. randomized block design
b. factorial design
c. within-subjects experimental design
d. between-subjects experimental design
Question 8The distinction between a brand and line extension is not always clear.
a. True
b. False
Indicate whether the statement is true or false