As Chris arrives at the airport, he decides that instead of waiting in line to check-in he will use the automated check-in kiosk. He types in the information requested by the kiosk and his boarding pass is printed within seconds. This exemplifies the growing trend of
a. customer service.
b. self-service.
c. customer intimacy.
d. operational excellence.
Question 2Information is useful only if it can drive effective decision making
Indicate whether the statement is true or false
Question 3How does search engine optimization work? How can brands improve their SEO?
Question 4If a table is based on material from one or more secondary sources rather than on new data generated by the project, this should be acknowledged in the table's ____________________.
Fill in the blank(s) with correct word
Question 5The most successful example of self-service is
a. airport check-in.
b. banking.
c. the Internet.
d. online shopping.
Question 6RFID applications have been widely embraced due to their low cost and high reliability.
Indicate whether the statement is true or false
Question 7Explain the Web analytics that are useful to companies during the brand consideration phase.
Question 8In a table, the titles of the rows of the table are known as ____________________.
Fill in the blank(s) with correct word
Question 9Bad variability involves
a. customization.
b. errors in the system.
c. simple products.
d. manufacturing tolerances.
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