__________ are mostly comprised of experience and credence qualities.

__________ are mostly comprised of experience and credence qualities.
 a. Products
  b. Services
  c. Purchases
  d. Goods

Question 2

The term supply chain information system (SCIS) is well defined and commonly understood.
 
 Indicate whether the statement is true or false

Question 3

What is it called when one group is exposed to one ad or new product description (or whatever element of the marketing mix the marketer is testing) and the other group is either a control group or sees a different version?
 a. 1-2-3 test
  b. unbiased opinion test
  c. clinical trial
  d. A/B split test

Question 4

Which graphic aid is useful for showing how several variables relate to the primary variable?
 a. line chart
  b. multiple-bar chart
  c. table
  d. pie chart

Question 5

__________ are dominated by search and experience qualities.
 a. Goods
  b. Services
  c. Purchases
  d. Products

Question 6

The promise of driverless vehicles is a long-range prospect as much more testing and proof of concept will be needed to gain regulatory and public acceptance of truly driverless vehicles.
 
 Indicate whether the statement is true or false

Question 7

For companies calculating ROI, the cost of social media actions depends on
 a. product quality.
  b. marketing goals.
  c. consumer interest.
  d. SEO.