Channel structure management includes decisions regarding the use of outsourcing,
channel inventories, ____________, and channel structure.
a. cash to cash management
b. information systems
c. order cycle
d. KPIs
Question 2Word-of-mouth seems to be
a. planned.
b. authentic.
c. paid for by companies.
d. dishonest
Question 3In the research report, suggestions about the next steps appear in the ____ section.
a. title page
b. introduction
c. conclusions and recommendations
d. body
Question 4A brand is an investment.
a. True
b. False
Indicate whether the statement is true or false
Question 5What is the best financial metric to show the profit an organization generates in relationship to assets utilized?
a. ROA
b. Profit
c. Return on net worth
d. Stock price
Question 6Recommendation agents are a boon as a systematic means of
a. saving money.
b. reaching new customers.
c. soliciting feedback.
d. cross-selling.
Question 7In which section of the research report should extremely comprehensive or detailed charts be placed?
a. introduction
b. body
c. executive summary
d. appendix
Question 8If a company recognizes an opportunity for producing something that customers will value, it should supplement its product line, especially if it can make the new products better than competitors.
a. True
b. False
Indicate whether the statement is true or false
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