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Fade05 Fade05
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6 years ago
The channel captain or leader of a distribution channel should be the
A) wholesaler.
B) channel member that integrates and coordinates the objectives of all members.
C) retailer.
D) agent or broker.
E) manufacturer.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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BlueFusionBlueFusion
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6 years ago
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Fade05 Author
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#2
6 years ago
Slight Smile THANKS
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