What is a communication tool that is not paid for by the brand's company, and therefore appears to be objective?
a. product placement
b. PR
c. publicity
d. sponsorship
Question 2Positioning is mostly about
a. identity.
b. physical elements.
c. targeting.
d. advertising.
Question 3In a brand awareness study, 25 of a group of 35 males identify the brand correctly and 15 of a group of 35 females identify this brand correctly. The chi-square value for this study is approximately ____.
a. 3.26
b. 4.15
c. 5.84
d. 7.92
Question 4Railroads have accessibility limitations.
Indicate whether the statement is true or false
Question 5Oil Solutions, Inc is a Texas-based oil company. One of its tanker ships was delivering oil from an off-shore drilling station to a refinery. The ship was in need of repairs and leaked a large quantity of oil into clear, blue ocean waters. The director of public relations for Oil Solutions, Inc tried to smooth over this embarrassing accident. In this example, PR was used in a
a. proactive mode.
b. recovery mode.
c. spin mode.
d. responsive mode.
Question 6How many degrees of freedom are there in a four-cell chi-square test?
a. (R + 1)
b. (R - 1)
c. (R - 1)(C - 1)
d. R(C - 1)
Question 7Which of the following is one of the 5Cs?
a. communication
b. company
c. comprehension
d. commerce
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