Weaknesses are a. internal and favorable. b. internal and unfavorable. c. external and favorable. ...

Weaknesses are
 a. internal and favorable.
  b. internal and unfavorable.
  c. external and favorable.
  d. external and unfavorable.

Question 2

In comparison with the basic EOQ approach, the fixed interval model does not require close surveillance of inventory levels.
 
 Indicate whether the statement is true or false

Question 3

Marketers can use __________ to find the conditional probabilities of customers in the marketplace who are aware of, have a positive attitude towards, will try, and who will repeat use of a product.
 a. ad concept testing
  b. moment-by-moment processing
  c. copy testing
  d. marketing diagnostics

Question 4

Which graphical application shows a frequency distribution in which the height of a bar corresponds to the frequency of a category?
 a. perceptual map
  b. histogram
  c. contingency table
  d. frequency chart

Question 5

Strengths are
 a. internal and favorable.
  b. internal and unfavorable.
  c. external and favorable.
  d. external and unfavorable.

Question 6

EOQ can only be used for push inventory.
 
 Indicate whether the statement is true or false

Question 7

__________ is a type of experiment advertisers will run on consumers, where the consumer watches an ad and has a dial and will indicate whether he likes the ad or does not like the ad.
 a. Ad concept testing
  b. Moment-by-moment processing
  c. Copy testing
  d. Cognitive testing

Question 8

The researcher examining descriptive statistics for any particular variable is using which type of statistics?
 a. multivariate
  b. interval
  c. nominal
  d. univariate

Question 9

SWOTs are useful in clarifying __________ marketing questions.
 a. few
  b. most
  c. all
  d. no