Weaknesses are
a. internal and favorable.
b. internal and unfavorable.
c. external and favorable.
d. external and unfavorable.
Question 2In comparison with the basic EOQ approach, the fixed interval model does not require close surveillance of inventory levels.
Indicate whether the statement is true or false
Question 3Marketers can use __________ to find the conditional probabilities of customers in the marketplace who are aware of, have a positive attitude towards, will try, and who will repeat use of a product.
a. ad concept testing
b. moment-by-moment processing
c. copy testing
d. marketing diagnostics
Question 4Which graphical application shows a frequency distribution in which the height of a bar corresponds to the frequency of a category?
a. perceptual map
b. histogram
c. contingency table
d. frequency chart
Question 5Strengths are
a. internal and favorable.
b. internal and unfavorable.
c. external and favorable.
d. external and unfavorable.
Question 6EOQ can only be used for push inventory.
Indicate whether the statement is true or false
Question 7__________ is a type of experiment advertisers will run on consumers, where the consumer watches an ad and has a dial and will indicate whether he likes the ad or does not like the ad.
a. Ad concept testing
b. Moment-by-moment processing
c. Copy testing
d. Cognitive testing
Question 8The researcher examining descriptive statistics for any particular variable is using which type of statistics?
a. multivariate
b. interval
c. nominal
d. univariate
Question 9SWOTs are useful in clarifying __________ marketing questions.
a. few
b. most
c. all
d. no