The goal of getting the consumer to purchase is a. simple. b. easily achieved. c. not easily ...

The goal of getting the consumer to purchase is
 a. simple.
  b. easily achieved.
  c. not easily achieved.
  d. easily measured.

Question 2

Discuss the three factors required to specify sample size.

Question 3

The choice of a target segment involves information about both the size of the market and the fit with corporate goals.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Those customers who are in the Danger Zone segment are
 a. likely to switch to a competitor.
  b. have been a customer for less than a year.
  c. the least profitable.
  d. are using ABC to drive down the price.

Question 5

When a brand is growing, what should an ad campaign do?
 a. develop the positivity of the attitudes toward the brand
  b. inform the consumer about the brand
  c. pull it from the market
  d. remind consumers, Hey, we are still here

Question 6

Explain the central-limit theorem and discuss why it is useful to marketing researchers.

Question 7

Companies typically assess their corporate strengths relative to their competitors.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Traditional customer profitability analyses would start with ______ less returns and allowances (net sales) and subtract the cost of goods sold.
 a. gross sales
  b. back orders
  c. the forecast
  d. gross margin