What are the steps in the CRM process?
a. Segment customer base, then measure service and improve
b. Segment customer base, then identify service/package
c. Measure service, then improve
d. Segment customer base, identify service/package, then measure service and improve
Question 2If the advertising goal is to increase awareness, what type of ad should be run?
a. an ad with lots of humor
b. an ad with lots of information
c. an ad with a celebrity endorsement
d. an ad with a combination of information and action
Question 3Name and describe the measures of central tendency.
Question 4Your company is great at producing a certain product, but the market doesn't look so great right now. This scenario is consistent with the lower-left quadrant in a SWOT analysis.
a. True
b. False
Indicate whether the statement is true or false
Question 5Customer service can be defined as
a. A philosophy.
b. Order fulfillment.
c. The SCOR model.
d. Anything that touches the customer.
Question 6SuperStore is researching its options regarding the quickest way the company can increase sales. SuperStore's research should lead it to which of the following?
a. price promotion
b. raise prices
c. advertise
d. duplicate competitor's products
Question 7In computing a 95 percent confidence interval about a proportion for a sample size of 40, the appropriate Z-value to be used is ____________________.
Fill in the blank(s) with correct word
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