Potential profitability is a function of the current market size, its anticipated growth, current and anticipated levels of competition, and customer behavior and expectations.
a. True
b. False
Indicate whether the statement is true or false
Question 2Activity Based Costing (ABC) allocates costs to activities based on a fixed predetermined measure (e.g., cases).
Indicate whether the statement is true or false
Question 3DAR scores are important to justify advertising costs.
a. True
b. False
Indicate whether the statement is true or false
Question 4When a data set is summarized by counting the number of times each value for a variable occurs in the sample, this is known as a ____________________.
Fill in the blank(s) with correct word
Question 5Marketers ask the most important question: How likely is it that a segment will be profitable?
a. True
b. False
Indicate whether the statement is true or false
Question 6Customer service is anything that touches the customer.
Indicate whether the statement is true or false
Question 7As a product matures, its appeals are likely to be less image-based.
a. True
b. False
Indicate whether the statement is true or false
Question 8Measured characteristics of a specific population are called ____________________.
Fill in the blank(s) with correct word
Question 9Some customer segments are high maintenance and not worth serving.
a. True
b. False
Indicate whether the statement is true or false
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