There are two types of demand. What are they, and how do they influence the supply chain?
Question 2Even though subliminal messages are effective, they have been banned because they are unethical.
a. True
b. False
Indicate whether the statement is true or false
Question 3Suppose a population mean is assumed to be 20 and the sample standard deviation is 5 . Then, a score of 15 would have a Z-value of approximately ____.
a. -7.00
b. -1.00
c. +1.00
d. +5.00
Question 4Explain why many segmentation schemes fail.
Question 5Four types of forecast error measures can be used. Which one of the following is not one of the four types?
a. Cumulative sum of forecast errors
b. Exponential smoothing for trends
c. Mean squared error
d. Mean absolute deviation
Question 6An advertisement that induces enough fear to be creepy or horrifying is very effective because consumers remember the product.
a. True
b. False
Indicate whether the statement is true or false
Question 7All of the following are characteristics of the standardized normal distribution EXCEPT that it ____.
a. is symmetrical about its mean
b. has an infinite number of cases
c. mean identifies the normal curve's highest point (the mode)
d. has a mean of 1 and a standard deviation of 0
Question 8How do marketers segment a market?
Question 9Exponential smoothing
a. Is one of the most commonly used techniques.
b. Uses primarily weighted averages to compensate for errors.
c. Is used to determine random variations.
d. Is used to reduce channel fluctuations.
Question 10An important potential problem with humorous ads is that people remember the joke, but they do not necessarily remember the brand being advertised.
a. True
b. False
Indicate whether the statement is true or false
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