Which of the following is NOT one of the biggest B2C catalogers?
a. Sears
b. JCPenney
c. Williams-Sonoma
d. The Limited
Question 2If between 125 and 150 units of a product have been produced each day during the past month, the range of this production is 25 units.
Indicate whether the statement is true or false
Question 3The contrast between mass marketing and one-to-one marketing illustrates that segments become more __________ as they increase in size.
a. heterogeneous
b. favorable
c. homogeneous
d. unfavorable
Question 4Capacity is
a. determined by lean manufacturing.
b. the maximum amount of square footage available for inventory storage in a facility.
c. determined by raw materials flows.
d. the maximum amount of work that an organization is capable of completing in a given period of time.
Question 5Sheila owns a small boutique. She wants to move on to other things. She thinks she might be comfortable giving up complete ownership of the business but would still like to maintain some control over it. Which of these is she considering?
a. franchising
b. multisite expansion
c. push marketing
d. finding additional segments
Question 6The mode is the measure of central tendency that identifies the value that occurs most often.
Indicate whether the statement is true or false
Question 7__________ means that each customer serves as his or her own segment.
a. Geographic marketing
b. One-to-one marketing
c. Mass marketing
d. Psychological marketing
Question 8Which of the following is not a reactive capability strategy?
a. machine flexibility
b. routing flexibility
c. resource requirements planning
d. offshoring
Question 9Which of the following identifies a major class of franchising?
a. market franchising
b. product franchising
c. in-house franchising
d. retail franchising
Question 10The midpoint of a distribution, above which and below which half of the scores fall, is called the mode.
Indicate whether the statement is true or false
Question 11__________ means that all customers are treated the same.
a. One-to-one marketing
b. Gender marketing
c. Group marketing
d. Mass marketing
Question 12Lean production relies on
a. pull-based systems.
b. push-based systems.
c. the Toyota production system (TPS).
d. just-in-time system.
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