Discuss how Performance Measurement can affect Supply Chain Management.
Question 2Profit maximization occurs when marginal revenue equals
a. marginal profit.
b. marginal sale.
c. marginal cost.
d. cost-plus pricing.
Question 3A type of fixed-alternative question in which a respondent is asked to select the category that best represents his gross income for the previous year is an example of a(n) ____________________ question.
Fill in the blank(s) with correct word
Question 4In China, some luxury brands sell well just before Chinese New Year.
a. True
b. False
Indicate whether the statement is true or false
Question 5Discuss how globalization and consolidation in supply have increased complexity.
Question 6Company ABA showed its customers products with various combinations of features and attributes, with price being one of them. Its customers were asked: Which combination do you prefer most, next most, etc.? What type of study did Company ABA conduct?
a. meta-analysis
b. scanner survey
c. price survey
d. conjoint analysis
Question 7A fixed-alternative question in which the respondent is asked to check either _____ Yes or _____ No is a(n) ____________________ question.
Fill in the blank(s) with correct word
Question 8It is pretty simple to market for various ethnicities and countries because they have similar perspectives.
a. True
b. False
Indicate whether the statement is true or false
Question 9Describe the concept of an integrated supply chain that begins with the supplier's supplier and ends with the final consumer.