Which of the following formulas defines profit?

Which of the following formulas defines profit?
 a. (Price  Demand)  (Fixed costs)  (Variable costs  Demand)
  b. Price  Demand  (Fixed costs  Variable costs)
  c. Price + (Demand  Fixed costs)  Variable costs
  d. Price  (Demand  Fixed costs) + Variable costs

Question 2

Should Dillard's keep its excellent department store credit card program? ____ Yes ____ No is an example of ____.
 a. using a branching question
  b. making an assumption
  c. a double-barreled question
  d. using a checklist

Question 3

An ad for dog treats on the side of the home page of dog.com is an example of perceptual fluency.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

The demographics of our society has changed because
 a. the Baby Boom generation is now turning 60 .
  b. of the increase in two-career families and single-parent households.
  c. of immigration.
  d. birth rates have changed.

Question 5

Which of the following is true about competitive pricing?
 a. It is set by covering costs and then adding some margin.
  b. It is set by covering costs only.
  c. It is set by figuring out just how much a customer is willing to pay and pricing near that mark.
  d. It is at a medium level, somewhere in between extremes, using competitors' prices as a starting point, and adjusting from there.

Question 6

Do you agree or disagree with the statement: The Federal Reserve Bank and the large U.S. banks are responsible for the high foreclosures on home mortgages is an example of a(n) ____ question.
 a. counterbiasing
  b. open-ended response
  c. counterbalancing
  d. double-barreled

Question 7

Marketers use subliminal advertising all the time because they know it works very well.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Identify the proper sequence of the three flows in the supply chain.
  1.product
  2.cash
  3.information
 
  a.1,2,3
  b.1,3,2
  c.2,1,3
  d.3,2,1
  e. none of the above