Most companies perform the marketing function easily.
a. True
b. False
Indicate whether the statement is true or false
Question 2Logistics facilities and their locations are relatively variable and easily modified in the short term.
Indicate whether the statement is true or false
Question 3Adam and Jose are attempting to identify the bundle of product features most likely to attract customers. Jose argues that they should conduct a(n) __________, which involves comparing different combinations of attributes, and the customer simply determines which product combination sounds best, next best, and so on.
a. focus group
b. interview
c. conjoint study
d. web survey
Question 4John is a marketer for Verizon. He puts together sales promotions and advertisements for a new cell phone. He is applying the product part of the 4Ps.
a. True
b. False
Indicate whether the statement is true or false
Question 5The efficiency and effectiveness of a logistics/supply chain operation are constrained by the location of plants and warehouses in its overall network.
Indicate whether the statement is true or false
Question 6Define and discuss Warehouse Management Systems (WMS).
Question 7Focus groups and web surveys are used mostly during which phase of product development?
a. brainstorming
b. beta testing
c. concept testing
d. launch
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