The responsibility for customer service resides only in the customer service department.
a. True
b. False
Indicate whether the statement is true or false
Question 2A stratum chart is equivalent to a
a. pictogram.
b. divided bar chart.
c. pie chart.
d. line chart.
e. bar chart.
Question 3It is important to provide customers with multiple channels for obtaining customer service that ends with a live person if the situation warrants.
a. True
b. False
Indicate whether the statement is true or false
Question 4An analyst wishing to compare the monthly consumption of ABC ice cream against the four other leading brands during the last three years should probably use a
a. line chart.
b. pie chart.
c. bar chart.
d. pictogram.
e. stratum chart.
Question 5Consumers are generally unsatisfied with customer service conducted with a live agent over online chat because it feels unprofessional.
a. True
b. False
Indicate whether the statement is true or false
Question 6The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a _____ chart.
a. divided-bar
b. stacked-line
c. two-scale vertical bar
d. pie
e. line
Question 7The media industry's key measure of loyalty is churn, or the loss of subscribers.
a. True
b. False
Indicate whether the statement is true or false
Question 8The best way to display a trend in a research presentation is through the use of a
a. pie chart.
b. line chart.
c. pictograph.
d. bar chart.
e. histogram.
Question 9Customers generally react unfavorably to self-service options.
a. True
b. False
Indicate whether the statement is true or false