An analyst wishing to present the monthly fluctuations in coffee consumption over the past two years should probably use a _____ chart.
a. grouped bar
b. pie
c. line
d. stratum
e. divided bar
Question 2Anticipatory customer service means asking customers what services they need and then providing those services.
a. True
b. False
Indicate whether the statement is true or false
Question 3Which of the following statements is FALSE about the use of charts in a research presentation?
a. Bar charts can only be single scale charts.
b. Pie charts and one-scale bar charts are used for similar purposes.
c. When the relationship being captured is the change in a variable through time, the vertical form of the bar chart is preferred with the x-axis as the time axis.
d. A pictogram is essentially a bar chart.
e. A stratum chart is equivalent to a divided bar chart.
Question 4Most customers prefer impersonal, self-service customer service channels.
a. True
b. False
Indicate whether the statement is true or false
Question 5Your oral research presentation needs to illustrate the relative market share for the top four brands in a product category as of December 31, 2012 . Which of the following visuals might best accomplish this goal?
a. Line chart
b. Stacked-line chart
c. Two-scale vertical bar chart
d. Pie chart
e. Divided-bar chart
Question 6One thing customers want from customer service is to be treated with dignity.
a. True
b. False
Indicate whether the statement is true or false
Question 7Which of the following statements is FALSE about the use of charts in a research presentation?
a. The pie chart is particularly effective in depicting relative size or emphasis in dynamic comparisons.
b. The line chart is a two-dimensional chart that is particularly useful in depicting dynamic relationships such as time-series fluctuations of one or more series.
c. The stratum chart is in some ways a dynamic pie chart in that it can be used to show relative emphasis by sector and how the relative emphasis is changing with time.
d. The stratum chart is essentially a set of line charts whose quantities are aggregated or a total that is disaggregated.
e. A pictogram is a variation of a bar chart.
Question 8A significant majority of U.S. consumers are willing to spend more with a business that provides great customer service.
a. True
b. False
Indicate whether the statement is true or false
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