A statistical technique used with a continuous dependent variable and one or more categorical ...

A statistical technique used with a continuous dependent variable and one or more categorical independent variables is called a Cramer V.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Typical website objectives include:
 a. making sales.
  b. generating sales leads.
  c. interfacing with social media sites.
  d. All of these are correct.

Question 3

A simple regression is a statistical technique used to derive an equation that relates a single continuous dependent variable to two or more independent variables.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Hans creates a desktop website for his company, then adds code to the site to make it work on smaller screens. Which of the following problems is Hans most likely to run into?
 a. The desktop version of the site will stop working.
  b. The desktop version of the site will become extremely slow loading.
  c. The mobile version of the site is likely to be slow loading.
  d. The mobile version of the site will not function at all.

Question 5

A factorial design is an ANOVA analysis that includes two or more dependent variables.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Which of the following are true statements about customer experience on a website?
 a. Customer experience describes what happens to users on a single visit to a site.
  b. Marketers can do little to affect the nature of customer experience on a website.
  c. The components of good customer experience may be different in various channels.
  d. All of these are correct.

Question 7

The coefficient of determination represents the relative proportion of the total variation in the outcome variable that can be accounted for by the predictor variable in the regression.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Among the types of testing that marketers can do to improve their websites are:
 a. concept testing
  b. prototype testing
  c. full usability
  d. All of these are correct.

Question 9

Percentages are always calculated in the direction of the causal variable.
 a. True
  b. False
 Indicate whether the statement is true or false