The site should be tested when and only when it is completely functional and ready for visitor use.
a. True
b. False
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Question 2In multiple regression analysis, t tests are used to test for the statistical significance of betas. If a beta is insignificant, it means that its respective independent variable plays no meaningful role in predicting the dependent variable, and the independent variable should be removed from the model.
a. True
b. False
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Question 3The entire web development process should focus on usability from the perspective of the visitor.
a. True
b. False
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Question 4The multiple R, also called the coefficient of determination, in multiple regression ranges from 0.00 to +1.00 and represents the amount of the dependent variable explained by the combined independent variables.
a. True
b. False
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Question 5A heat map helps visitors understand the layout of a website.
a. True
b. False
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Question 6Carters, a marketer of children apparel, knows that as girls increase in age, their dress size tends to get larger. This is an example of a causal type of relationship.
a. True
b. False
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Question 7The navigational structure of the website is a technical issue to be handled by the IT experts.
a. True
b. False
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Question 8Olive Garden restaurants know that customers drink beverages for lunch and alcoholic drinks at supper. This is an example of an associative type of relationship.
a. True
b. False
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Question 9Most website visitors skim content instead of reading it word by word.
a. True
b. False
Indicate whether the statement is true or false