In testing a multiple regression equation for statistical significance, the first step involves
a. testing the intercept term using a t-test.
b. using a t-test to examine the significance of the overall equation.
c. using an F-test to examine the significance of the overall equation.
d. testing each of the slope coefficients using a t-test.
e. testing each of the slope coefficients using an F-test.
Question 2The Peppers and Rogers model of CRM downplays the role of the customer database in CRM.
a. True
b. False
Indicate whether the statement is true or false
Question 3When performing cross tabulations, percentages are always calculated in the direction of the
a. dependent variable.
b. independent variable.
c. causal variable.
d. Both a and b are correct.
e. Both b and c are correct.
Question 4Moving from transactional to relationship marketing requires many changes, including changing the criteria by which success is measured.
a. True
b. False
Indicate whether the statement is true or false
Question 5A brand product manager needs to know if men and women hold different attitudes about her product. What test should the brand product manager use?
a. Cross-tabulation
b. Independent samples t-test for means
c. Pearson chi-square test of independence
d. Paired sample t-test for means
e. Regression analysis
Question 6Relationship marketing requires a long-term focus, while transactional marketing tends to have a short term perspective.
a. True
b. False
Indicate whether the statement is true or false
Question 7The value of the product-moment coefficient of correlation ranges from
a. 1.0 to 0.0.
b. 1.0 to 1.0.
c. 0.5 to 0.5.
d. 0.0 to 1.0.
e. to .
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