The lower the response rate, the more likely it is that nonresponse error will affect research ...

The lower the response rate, the more likely it is that nonresponse error will affect research results.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Directories and search engines do much the same thing in much the same way.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Which of the following is NOT considered an ethical issue in advertising?
 a. creates and perpetuates stereotypes
  b. waste of economic resources
  c. manipulative
  d. offensive and in bad taste
  e. plays on people's fears and insecurities

Question 4

Anything the researcher can do to personalize the date collection process, such as hand-address envelopes for a mail survey or use a person's name in the email salutation, will improve response rates.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Older Internet users rarely use search engines.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Target marketing could be considered unethical when the targeting is concerned not with fulfilling consumers' needs and wants, but rather with exploiting consumers' ____.
 a. economic status
  b. lack of information
  c. vulnerability
  d. demographic profiles
  e. social status

Question 7

One of the challenges of a long survey includes respondent fatigue.
 a. True
  b. False
 Indicate whether the statement is true or false