The lower the response rate, the more likely it is that nonresponse error will affect research results.
a. True
b. False
Indicate whether the statement is true or false
Question 2Directories and search engines do much the same thing in much the same way.
a. True
b. False
Indicate whether the statement is true or false
Question 3Which of the following is NOT considered an ethical issue in advertising?
a. creates and perpetuates stereotypes
b. waste of economic resources
c. manipulative
d. offensive and in bad taste
e. plays on people's fears and insecurities
Question 4Anything the researcher can do to personalize the date collection process, such as hand-address envelopes for a mail survey or use a person's name in the email salutation, will improve response rates.
a. True
b. False
Indicate whether the statement is true or false
Question 5Older Internet users rarely use search engines.
a. True
b. False
Indicate whether the statement is true or false
Question 6Target marketing could be considered unethical when the targeting is concerned not with fulfilling consumers' needs and wants, but rather with exploiting consumers' ____.
a. economic status
b. lack of information
c. vulnerability
d. demographic profiles
e. social status
Question 7One of the challenges of a long survey includes respondent fatigue.
a. True
b. False
Indicate whether the statement is true or false