Response error arises because of a failure to include some part of the defined population in the sampling frame.
a. True
b. False
Indicate whether the statement is true or false
Question 2Which of the following is a good tip for a successful email marketing campaign?
a. Include lengthy articles to draw in the reader
b. Make use of the subject line to increase response rate
c. Restate your privacy policy on your web page
d. Make the unsubscribe button really hard to find to reduce attrition
Question 3In Germany, the White Angel seal represents a promise to consumers that a product carrying an environment claim is in fact legitimate.
Indicate whether the statement is true or false
Question 4The obvious approach to reducing the effect of noncoverage bias is to improve the quality of the sampling frame.
a. True
b. False
Indicate whether the statement is true or false
Question 5The CAN-SPAM act requires applicable emails to have the following:
a. physical address, valid reply-to email, opt-in box.
b. physical address, valid reply-to email, unsubscribe provision.
c. physical address, valid reply-to email, P.O. Box.
d. digital address, no reply-to email, opt-out box.
Question 6The major green communications efforts involve advertisements that promote green products, environmentally friendly packaging, seal-of-approval programs that promote green products, cause-oriented communication efforts that support green products, and point-of-purchase display materials that are environmentally efficient.
Indicate whether the statement is true or false
Question 7Office errors can be reduced or eliminated by exercising proper controls in data processing.
a. True
b. False
Indicate whether the statement is true or false