In terms of error in research investigations, the key is
a. total error.
b. sampling error.
c. nonresponse error.
d. systematic error.
e. observation error.
Question 2A true statement about spam on the Internet is:
a. consumers have stopped valuing messages from commercial sources as a result of spam.
b. fewer users say they are receiving spam today.
c. email usage is predicted to decline as a result of spam.
d. None of these is correct.
Question 3Which of the following are office errors?
a. Not-at-homes
b. Refusals
c. Interviewer cheating
d. Coding
e. Response errors
Question 4According to the FTC, a misrepresentation is said to occur when qualifying information necessary to prevent a practice, claim, representation, or reasonable expectation or belief from being misleading is not disclosed.
Indicate whether the statement is true or false
Question 5Acceptable email marketing practices under the CAN-SPAM law include:
a. using spiders and other anonymous collection techniques.
b. correct identification of the sender in the header.
c. sending unsolicited email to prospective customers without giving them an opportunity to opt-out.
d. the ability to process opt-out requests within 20 business days of receipt.
Question 6A false claim is, by definition, deceptive.
Indicate whether the statement is true or false
Question 7Errors introduced into the study during data processing are
a. Type I errors.
b. nonobservation errors.
c. sampling errors.
d. total errors.
e. office errors.
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