Email Marketing Service Providers provide no real benefit to marketers.
a. True
b. False
Indicate whether the statement is true or false
Question 2Regulation is always justified.
Indicate whether the statement is true or false
Question 3Which of the following is FALSE?
a. The empirical evidence suggests that an interviewer's own opinions on a subject affect the responses he or she receives and that in particular, these responses are likely to be the opposite of his or her opinions.
b. Interviewers must quickly convince potential respondents of the value of the research and the importance of their participation.
c. In general, evidence indicates that the more characteristics the interviewer and the respondent have in common, the greater the probability of a successful interview.
d. Both the interviewer and interviewee bring certain background characteristics to the interview that can affect the interview process.
e. Both the interviewer and interviewee bring psychological predispositions to the interview that can affect the interview process.
Question 4The requirements of the CAN-SPAM law differentiate between acquiring new customers and communicating with existing ones.
a. True
b. False
Indicate whether the statement is true or false
Question 5The Golden Rule test states that you should take actions that would be viewed as proper by an objective panel of your professional colleagues.
Indicate whether the statement is true or false
Question 6The lower the response rate, the
a. more likely it is that response error will affect research results.
b. less likely it is that response error will affect research results.
c. more likely it is that noncoverage error will affect research results.
d. less likely it is that nonresponse error will affect research results.
e. more likely it is that nonresponse error will affect research results.
Question 7Email marketing can be carried out on an as-needed basis.
a. True
b. False
Indicate whether the statement is true or false
Question 8Consumer privacy is an ethical issue that transcends all marcom activities.
Indicate whether the statement is true or false
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