Service providers can become global marketers by reconfiguring their service delivery to avoid the location-bound dimension.
Indicate whether the statement is true or false
Question 2In a fixed price contract with escalation, all price changes should be keyed to a third-party price index, preferably to a well-established, widely published index.
a. True
b. False
Indicate whether the statement is true or false
Question 3Which of the following is a false statement about when a manufacturer is developing new products and involvement of channel members?
a. Channel members should have experts at the manufacturer's plant during product development.
b. Channel members should be consulted to determine whether new products will be acceptable.
c. Channel members should be asked to react to new product and package prototypes.
d. Channel members should provide feedback during the test-marketing stage.
e. Channel members should be asked for new product ideas.
Question 4Most of the innovation taking place today is discontinuous.
Indicate whether the statement is true or false
Question 5Firms with a sincere brand personality may have an easier time reinvigorating customer relationships after a crisis because consumers are less surprised by nonroutine experiences with such brands.
Indicate whether the statement is true or false
Question 6Deregulation has led to the withdrawal of government intervention in all service sectors.
Indicate whether the statement is true or false
Question 7Escalation clauses allow only increases in the base price.
a. True
b. False
Indicate whether the statement is true or false
Question 8Product decisions __________ channel management decisions.
a. affect
b. are dependent upon
c. are independent of
d. are made before
e. are made after
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