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Camptastic213 Camptastic213
wrote...
Posts: 352
Rep: 0 0
6 years ago
Service providers can become global marketers by reconfiguring their service delivery to avoid the location-bound dimension.
 
 Indicate whether the statement is true or false

Question 2

In a fixed price contract with escalation, all price changes should be keyed to a third-party price index, preferably to a well-established, widely published index.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Which of the following is a false statement about when a manufacturer is developing new products and involvement of channel members?
 a. Channel members should have experts at the manufacturer's plant during product development.
  b. Channel members should be consulted to determine whether new products will be acceptable.
  c. Channel members should be asked to react to new product and package prototypes.
  d. Channel members should provide feedback during the test-marketing stage.
  e. Channel members should be asked for new product ideas.

Question 4

Most of the innovation taking place today is discontinuous.
 
 Indicate whether the statement is true or false

Question 5

Firms with a sincere brand personality may have an easier time reinvigorating customer relationships after a crisis because consumers are less surprised by nonroutine experiences with such brands.
 
 Indicate whether the statement is true or false

Question 6

Deregulation has led to the withdrawal of government intervention in all service sectors.
 
 Indicate whether the statement is true or false

Question 7

Escalation clauses allow only increases in the base price.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Product decisions __________ channel management decisions.
 a. affect
  b. are dependent upon
  c. are independent of
  d. are made before
  e. are made after
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moj201moj201
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Posts: 344
Rep: 2 0
6 years ago
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Camptastic213 Author
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6 years ago
This calls for a celebration Person Raising Both Hands in Celebration
ky
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Yesterday
You make an excellent tutor!
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Smart ... Thanks!
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