Content marketing includes:
a. Creating the largest quantity of content possible.
b. Creating valuable, relevant content.
c. Creating content for a broad audience.
d. All of these are correct.
Question 2Billboard advertising of alcohol products is restricted under the Master Settlement Agreement between the federal government and firms in the alcohol industry.
Indicate whether the statement is true or false
Question 3An accounting firm decided to conduct a survey among its past clients. A sample of 500 clients was randomly selected to receive a mail survey. A total of 175 clients responded to the survey; 30 of the mailing addresses were not valid. The response rate on the project would be correctly calculated as
a. 85.
b. 65.
c. 37.
d. 35.
e. 17.
Question 4True statements about the HubSpot content strategy include:
a. Multiple posts on multiple channels each day.
b. It has a sizeable email following.
c. Employees produce content at the same time they maintain traditional software industry jobs.
d. All of these are correct.
Question 5The FTC believes that its authority extends to prohibiting the entertainment industry from targeting children with advertisements for violent films, video games, and music, even if the ads are not deemed deceptive or unfair.
Indicate whether the statement is true or false
Question 6To avoid low response rates, it is recommended that researchers
a. conduct thorough exploratory research.
b. perform pre-testing of the questionnaire.
c. use a large sample size.
d. Both a and b are correct.
e. Both b and c are correct.
Question 7Characteristics of digital media include:
a. Information is essential.
b. It uses a pull approach.
c. Space is virtually unlimited and cheap.
d. All of these are correct.
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