The Taco Bell Morning Menu video ad series was successful because:
a. Taco Bell was able to obtain detailed data about what apps people used in the morning.
b. It appealed to their target audience of Millennials.
c. They ran supporting ads on social media platforms.
d. All of these are correct.
Question 2The point of purchase is the time and place at which all elements of the sale (____) come together.
a. advertising, sales promotion, and public relations
b. product, price, and distribution
c. mission, objectives, and strategy
d. manufacturer, retailer, and consumer
e. consumer, money, and product
Question 3Nonsampling error includes all of the following EXCEPT
a. noncoverage error.
b. office error.
c. response error.
d. quota error.
e. nonresponse error.
Question 4The 80/20 rule of affiliate programs means that:
a. 20 percent of revenue comes from affiliates; 80 percent comes from other sources
b. 80 percent of revenue comes from affiliates, while 20 percent comes from other sources.
c. 80 percent of affiliates are low volume, while 20 percent produce significant volume.
d. 80 percent of affiliates are high volume, while 20 percent produce insignificant volume.
Question 5Initial research by Nielsen Outdoor in Chicago determined that ____ have the highest exposure to outdoor advertising.
a. men age 35 to 54
b. Hispanics of all ages
c. women age 35 to 54
d. men age 16 to 34
e. African-Americans age 25 to 40
Question 6Noncoverage error is NOT a problem for which of the following sampling frames?
a. Phone book
b. Mailing list
c. Map
d. None of these have a potential noncoverage problem.
e. All of these potentially have a noncoverage problem.
Question 7An optimized press release:
a. is designed to encourage writers to contact the company for more information.
b. contains rich media and links to the website.
c. is available only to a select set of journalists from leading publications.
d. All of these are correct.
Question 8____ is developing ways to determine the demographic characteristics of outdoor audiences.
a. Mediamark Research Company
b. Nielsen Media Research
c. Buzzone Research
d. Starch Media Research
e. New Media Research
Question 9Common problems of using lists as sampling frames include
a. the list is not up-to-date.
b. ineligibles are included in the list.
c. duplicates are included in the list.
d. some members of the desired population are not on the list.
e. All of these are common problems of using lists.
Question 10Press release optimization depends heavily on concepts from which customer acquisition technique?
a. search engine marketing
b. social media marketing
c. email promotions
d. affiliate programs
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