Population variance is
a. an unbiased estimator of sample variance.
b. equivalent to the standard error of the mean.
c. always unknown when using probability sampling.
d. a measure of the spread of values from their mean.
e. always known when using probability sampling.
Question 2Social media marketing is essentially free.
a. True
b. False
Indicate whether the statement is true or false
Question 3One professional in the sponsorship arena uses the rule of thumb that ____ the initial sponsorship cost must be spent in properly supporting it.
a. two to three times
b. no additional money after
c. an additional five percent of
d. four to five times the cost of
e. an additional one percent of
Question 4A parameter represents
a. the geographical boundary of a population.
b. certain characteristics of a random sample.
c. fixed characteristics of a population.
d. fixed characteristics of a nonprobability sample.
e. an unbiased estimator of the population mean.
Question 5People don't want to hear marketers talk about their products.
a. True
b. False
Indicate whether the statement is true or false
Question 6Coca-Cola paid 250 million to be the official soft drink of the national Football League (NFL) for a five-year period. After sponsoring the NFL for several years, a general survey asked football fans to name brands that sponsor the NFL. Thirty-four percent named Pepsi-Cola as a sponsor. This is an example of ____.
a. target-audience misfit
b. sponsor misidentification
c. incompatibility with other marcom tools
d. clutter causing noise in the communication process
e. image mis-match
Question 7The distinguishing features of a simple random sample are that
a. each population element has a known chance of being selected.
b. each population element has an equal chance of being selected.
c. every combination of n population elements is a sample possibility.
d. Both a and b are correct.
e. a, b, and c are correct.
Question 8The number of people who create and distribute content on the Internet has not exhibited significant growth over the past few years.
a. True
b. False
Indicate whether the statement is true or false
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