Event marketing generally incorporates elements from other communication tools. (True or false?)

Event marketing generally incorporates elements from other communication tools.
 
 Indicate whether the statement is true or false

Question 2

In probability samples, the probabilities of each element being included must be
 a. known.
  b. nonzero.
  c. equal.
  d. known and equal.
  e. known and nonzero.

Question 3

________ is the concept that helps the marketer understand how much it costs to acquire, maintain, and service a customer.
 a. Market segmentation
  b. Customer lifetime value
  c. Lead generation
  d. A/B testing

Question 4

The pace of adoption of innovative products seems to have been decreasing in recent years.
 
 Indicate whether the statement is true or false

Question 5

Event sponsorship typically involves supporting causes deemed to be of interest to some facet of society.
 
 Indicate whether the statement is true or false

Question 6

The distinguishing feature of nonprobability sampling plans is that
 a. they allow an assessment of sampling error.
  b. they are not as representative of the population as probability samples.
  c. they involve personal judgment somewhere in the selection of sample elements.
  d. there is only one basic type of nonprobability sample while there are several types of probability samples.
  e. they tend to be more expensive than probability samples.

Question 7

Which of the following is a true statement about the front end of marketing?
 a. It describes marketing activities that take place prior to the product being introduced to the market.
  b. It includes all the activities most likely to produce satisfied customers.
  c. It involves customer acquisition activities.
  d. It is the primary driver of customer retention.

Question 8

The adoption chasm is a concept that suggests many high technology products do not make it past the Early Adopter stage of adoption.
 
 Indicate whether the statement is true or false

Question 9

Sponsorship of special events and causes enables marketers to target their communication and promotional efforts to specific geographic regions and/or to lifestyle groups.
 
 Indicate whether the statement is true or false