Firms usually reach ________ markets through mass media and other marketing communication tools.

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Firms usually reach ________ markets through mass media and other marketing communication tools.

Firms usually reach ________ markets through mass media and other marketing communication tools.
A) business-to-business
B) channel
C) consumer
D) institutional
E) media

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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