Compared to the paper forms that had facilitated channels of distribution for hundreds of years, one disadvantage of EDI was that __________.
a. it incurred dramatically higher processing costs
b. it was slower
c. its cost was higher than what most small business could pay
d. it led to a greater volume of content errors
Question 2A cookie is a few lines of computer code that is placed on the user's computer.
Indicate whether the statement is true or false
Question 3Aunt Marie's is a local restaurant. The owner advertises in the local newspaper to attract customers. This is an example of a ____ strategy.
a. planned
b. push
c. pull
d. forced channel
e. strategic channel
Question 4What is wrong with this question? What is your annual income? (please check): ____ 10,000-25,000/____ 25,000-40,000/____ 40,000-55,000/____ 55,000-70,000
a. The categories are not of equal ranges.
b. The alternatives are not realistic.
c. The categories are not mutually exclusive.
d. The categories are too broad.
e. The categories are too narrow.
Question 5Service-centered dominant logic represents the idea that __________.
a. all services are actually goods
b. all goods are actually services
c. tangible output, in the form of goods, is not a service
d. tangible service, in the form of customer satisfaction, is not a good
Question 6A tag is a small piece of code that allows marketers to track visitor's movement from one page to another.
Indicate whether the statement is true or false
Question 7A ____ strategy consists of manufacturers directing advertising and promotion at the consumers.
a. strategic channel
b. forced channel
c. planned
d. push
e. pull
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