Which of the following is the most complete description of permissible measures of central tendency ...

Which of the following is the most complete description of permissible measures of central tendency for an interval scale?
 a. Arithmetic mean, median, mode
  b. Geometric mean, mode, median
  c. Median, mode
  d. Arithmetic mean, geometric mean
  e. Mode, arithmetic mean

Question 2

Which of the following are true statements about customer experience on a website?
 a. Customer experience describes what happens to users on a single visit to a site.
  b. Marketers can do little to affect the nature of customer experience on a website.
  c. The components of good customer experience may be different in various channels.

Question 3

Anti-spam legislation under the rubric ____ has been passed in the United States.
 a. CAN-SPAM
  b. X-SPAM
  c. SPAMLEG
  d. NOSPAM
  e. WEB-SAFE

Question 4

If s/he wanted to use the highest level of measurement possible, the researcher measuring respondent age would most likely suggest using ____ and a(n) ____ scale.
 a. an open-ended item; interval
  b. an open-ended item; ratio
  c. age range categories; ordinal
  d. age range categories; interval
  e. an open-ended item; nominal

Question 5

Among the types of testing that marketers can do to improve their websites are:
 a. concept testing, beta testing, and monitoring customer feedback.
  b. prototyping, exploratory marketing research like focus groups, and beta testing.
  c. both of the above.

Question 6

____ is the practice of marketers asking for and receiving consumers' permission to send them messages on particular topics.
 a. Spam
  b. Opt-in e-mailing
  c. Interstitial e-mailing
  d. Phishing
  e. Superstitial e-mailing

Question 7

Which of the following is TRUE?
 a. The recording of a respondent's social class using the categories upper, middle, and lower represents the use of a nominal scale.
  b. An ordinal scale can be transformed in any manner possible provided that the basic ordering of the objects is maintained.
  c. When the scale has an arbitrary zero point, it makes sense to say that A is twice as much as B.
  d. Interval scales possess an absolute zero point whereas ordinal scales do not.
  e. All of these are false.

Question 8

A ________ is a partially-functional web page that target customers can evaluate.
 a. prototype
  b. beta site
  c. wireframe