The prefinished version of a commercial that presents a series of visual frames and corresponding script of key audio is a(n) ____.
a. storyboard
b. animatic
c. photomatic
d. ripamatic
e. liveamatic
Question 2A researcher unobtrusively stands in the toy section of a retail store and uses a checklist to note the sequence in which small children handle the toys that are on display. This is an example of
a. indirect, disguised observation.
b. indirect, structured observation.
c. direct, disguised observation.
d. direct, unstructured observation.
e. direct, undisguised observation.
Question 3Typically, a sales force is structured around product lines, geographic territory or
a. type of customer.
b. sales force competency.
c. sales force qualifications.
d. profitability of territories.
Question 4Links, Content, Tags and Title and URL are all part of the basics of SEO.
Indicate whether the statement is true or false
Question 5Advertising research enables management to increase advertising's contribution toward achieving ____ and yielding a reasonable return on investment.
a. media objectives
b. scientific understanding
c. marketing goals
d. consumer response
e. a positive brand image
Question 6A garbologista researcher who studies the contents of residential trashis employing which type of research method?
a. Direct communication
b. Indirect observation
c. Indirect communication
d. Direct Observation
e. Undisguised communication
Question 7Which of the following is NOT one of the major methods of budgeting for personal selling?
a. percentage-of-sales
b. competitive-parity
c. objective-and-task method
d. commission
Question 8Natural and organic search results are synonymous terms.
Indicate whether the statement is true or false
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