One way the sales force can be structured is by type of customer. (True or false?)

One way the sales force can be structured is by type of customer.
 
 Indicate whether the statement is true or false

Question 2

Explain the term permission email marketing and give an example of its usage from the text.

Question 3

Starch measures the primary objective of a television advertisement.
 
 Indicate whether the statement is true or false

Question 4

Attitudes and opinions are best determined by observation.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Promotional materialssamples, catalogs, product brochures are considered an advertising expense and are not a part of the personal selling budget.
 
 Indicate whether the statement is true or false

Question 6

Hard bounces and soft bounces minus unsubscribes make up the bounce rate.
 
 Indicate whether the statement is true or false

Question 7

Recognition taps a more superficial level of memory compared to recall measures.
 
 Indicate whether the statement is true or false

Question 8

Estimating demand for products and services is very difficult.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

The vice-president of Marketing for Mega brands is assessing the strengths and weakness of the sales force and corporate support for the selling effort. He is engaged in the external situation analysis.
 
 Indicate whether the statement is true or false

Question 10

Email Marketing is best used as a retention tool rather than acquisition tool.
 
 Indicate whether the statement is true or false

Question 11

Quantitative research is concerned with generating insights into and interpretations of those advertising elements that influence people's responses to advertisements, and focus groups represent a major form of quantitative ad research.
 
 Indicate whether the statement is true or false